Sang Nkhwazi, Founder & Technical Director of Sanrixa wonders why it’s hard for some people to appreciate and acknowledge the good work which their contemporaries are doing.
Sometimes because of a whole host of reasons, people – not just in tech, do not give a thumbs up or enough credit to the work of their contemporaries?? It’s an issue that has at times puzzled me, and for which I’m not entirely sold on the answers I have so far received to try and explain it.
Some people have told me that acknowledging and praising someone else’s work can discourage investors, who will think why should they invest in this new innovation when there are others out there making the same damn thing. This explanation conveniently ignores the fact that what you’re working on could in fact simply be a better product than products currently on the market. Think the iPhone for example.
Another explanation purported by some is that praising the work of others can figuratively place you in a subordinate standing in relation to them?! That if Steve Jobs had publicly told the world that Microsoft’s Windows was a great and fantastic product, it would have placed him “beneath” Bill Gates, and would inadvertently have driven Apple customers towards Windows.
This claim too is fraught with problems, not least quite a few false assumptions including the totally false view that customers are thoughtless droids without complex particular preferences nor consciously developed brand loyalties.
There are several other unconvincing explanations…
So this post is about saying: “Hey, we can see what you’re trying to do there, we think it’s really cool…well done!”
Because in my view, there is nothing wrong with congratulating others. And it must be said that praising what other companies are working on doesn’t diminish the progress that your own company is making. It doesn’t take away anything from your own achievements, and in fact could accentuate your messaging, beyond your core followers/ audience, to the audiences of your competitors.
And just because someone else has created something that is good, possibly even better than what you currently have in some respects doesn’t mean you can’t appreciate their work or say a word of encouragement.
I think having a positive outlook of the work of others can educate you, and can teach you things you can use to improve your own work or design process …
So here’s to a select few sleeping pods, (and more generally garden outbuildings) kicking ass out there!