It’s a no brainer but for some reason it’s not happening quickly enough.
You would think that with the avalanche of information which most people are bombarded with each and every day, news sources and publishers would be trying to make things easier for readers or visitors to their websites in terms of helping translate information that is in text into more palatable formats?
In any case, if information is easier to consume, then presumably one would be able to consume more information from that particular source, or at least consume often, say during their daily tasks, without being necessitated to stare onto a screen?
But translating text to audio doesn’t appear to be happening quickly enough because there are still so many useful websites out there with great content, but which do not yet have a free audio format of their content.
And yet there is research that shows that there has been a significant increase in the consumption of audio, especially in light of the COVID19 lockdowns. In any case, it has been known for a while that audio can increase consumption of content by a considerable margin.
More publications should consider adopting audio formats or listening functions as an option to their text content. Browser text-to-speech plugins, which were once viewed as a possible alternative, are often not good enough, and can be dependent on the Developers of the Browser, to remain compatible.
As to the cost, there are affordable automated services like Speechkit out there which can make the task of adding audio a lot more streamlined. Here, perhaps if you are not looking forward to translating hundreds of thousands of articles into audio format, then maybe you should at least ensure that all your new text-based content has an audio format as a standard option?
Sounds 🔊 like a good compromise to me.