If COVID-19 hasn’t directly disrupted your family life, your work or your business, then you are in a very tiny minority.
But even then, the chances are the country in which you live in, its economy or medical services have been affected in some not-insignificant way. Or if they haven’t yet, they are about to be disrupted.
Because the truth is we are living in uncertain times, and the pandemic has somewhat shut down large parts of planet earth. Indeed, many economic indicators are painting a grim picture of what lies ahead.
But aside from the headlines and news reports, many people who’ve been reliant on in-person meetings, networking and cold-calling are now finding it hard to reach potential customers, even prospects who are still working from home.
It’s inevitable because besides the travel restrictions that are now in place, even the majority of networking events where one would ordinarily meet people or prospective clients have now been cancelled, to prevent the virus spreading. A responsible thing with good intentions, but which leaves many business owners with very few options.
The UK Government has indicated it’s intention that economic activity should continue, within the ‘social distancing’ restrictions that have been announced. The thinking seems to be that stopping all economic activity may worsen the hit the economy suffers as result of the recession which many analysts are predicting is looming before us.
But apart from having more time for client prospecting, completing the odd unfinished DIY project, gardening or merely volunteering to help an elderly neighbor, now may also be the best time to ask yourself what else you can do to help your customers and clients? And it doesn’t have to be something too complicated. Indeed there have been many heart-warming gestures over the last couple of weeks, and unforseen virtual encounters have birthed collaborations which many wouldn’t have thought about just a few months ago.
Thus, finding out what else you can do to help your clients may be the one thing you can embark on that proves your worth to the businesses and clients your company represents. This is because as more people are now working from home, some of the things most of us take for granted will begin to look rather like luxuries. Especially since not all companies will have the staff and support structures in place which can support their key staff or directors from their remote locations at home, away from the organised life of the office.
Further, as isolation increases people’s openness to do business virtually, there may be opportunities lurking about which you can identify for your business or your customers, something that may help them during this uncertain time.
At Sanrixa, we will be working to support our clients in this trying and uncertain time.