In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready.

Long winded I know, but there’s not many other ways of asking this same question. Often when people ask such grand and well-meaning questions, it’s followed by a monologue justifying why their idea isn’t totally bonkers. Which is ok. But I’m not going to do that. What I’ll do instead is present: (1) How much..