Rebranding exercise for a small Manchester-based cleaning company
The client had a logo for their business which they had been using for a brief period. They felt it was not as good as it could be, and decided on a rebrand. Their original logo had been designed in-house, to cut costs, but as the business began to grow, they decided that they needed a professionally designed logo for their existing brand, dropping the weak and non-distinctive logo which they started with. The aim was to create a strong logo that communicated the ethos and values of the company more clearly.